Stop chasing views. Post content that sells.
The short version of everything we teach in our videos: hooks, the 7 parts of a viral video, funnels, metrics and posting rhythm. Built for content creators and brands.
Every viral video has the same seven parts.
Viral is not luck. Look at the best videos side by side and the same parts keep showing up. Know them, and you know what to fix.
Script
The most important one. The words, the order, the pacing.
Value
What the viewer learns, solves or feels. No value, no saves.
Hook
The first 3 seconds: said, seen and written, all one promise.
Topic
Something your audience already cares about.
Format
The structure and angle: tutorial, story, breakdown.
Editing
Important, but a simple edit on a strong video still wins.
CTA
One clear next step, earned by the value you gave first.
Not all 1M views are equal. Value and storytelling bring followers who actually buy.
The playbook in five minutes.
The core ideas, short. The PDF has the examples, templates and the 7-day plan.
Hooks: 3 seconds to win
Three hooks, one promise.
- Verbal: a few words, one idea.
- Visual: show the result first, or the problem, then the fix.
- Written: a caption that works like a title.
- Find them: study viral creators in your niche, keep their structure, say it in your style.
The funnel: reach, trust, sales
Every video has a job.
- Top: first impression, wide reach, views.
- Middle: education and storytelling, quality followers.
- Bottom: offers and proof, more leads.
Posting rhythm
Each format reaches a different group first.
non-followers first
followers first
for people who know you
The 40 / 30 / 25 / 5 formula
Where your effort should go.
The 5 metrics that count
Watch time first. Then saves and shares. Comments build connection. Likes are the weakest signal.
New in this edition
Three things we added: research, timing and automation.
- Research: study 5 competitors, log their 3 best videos, rebuild the structure in your own style.
- Timing: use your Insights and your audience's time zone to find 2 good posting windows.
- Automation: a keyword in the comments sends an instant DM with your file, page or booking link.
Get the full playbook. It's free.
12 chapters, hook templates, a swipe-file method, competitor research, a sample posting week and the best time to post, comment-to-DM automation, what to fix when a metric is low, and a 7-day action plan.
Download the free PDF ↓- 01Hooks: verbal, visual, written
- 02Find hooks that work
- 03The 7 components, plus competitor research
- 04Not all million views are equal
- 05What matters in 2026
- 06Funnels, posting, timing, metrics
- 07The formula, language, the system
- 08Automate comments into DMs with AI
All of this is a lot. We can do it with you.
Doing it right every week takes time, and it is easy to miss a point or stop halfway. If you want it optimized and working for you, me and my team take it on.
That is roughly what it takes to research, script, shoot, edit, upload and analyze 6 reels and 3 carousels a week. It varies with experience, but it is close to a full-time job.
Scripts
Built on the hooks and structure that work in your niche.
Shooting guidance
We tell you exactly how to film: framing, delivery, setup.
Format & angle
The formats that fit your audience and your content.
Editing
Professional edits made for retention.
Uploading
Captions, SEO, covers and posting handled for you.
Analytics
We track what works, report it, and adjust the plan.
Let's go get more engagement for your content.
Tell me about your content and your goals. It lands straight in my inbox, or book a free call.